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Google Calendar is a time-management and scheduling calendar service developed by Google. It allows users to create and edit events. Reminders can be enabled for events, with options available for type and time. Event locations can also be added, and other users can be invited to events. Users can enable or disable the visibility of special calendars, including Birthdays, where the app retrieves dates of births from Google contacts and displays birthday cards on a yearly basis, and Holidays, a country-specific calendar that displays dates of special occasions. Over time, Google has added functionality that makes use of machine learning, including “Events from Gmail”, where event information from a user’s Gmail messages are automatically added to Google Calendar; “Reminders”, where users add to-do activities that can be automatically updated with new information; “Smart Suggestions”, where the app recommends titles, contacts, and locations when creating events; and “Goals”, where users enter information on a specified personal goal, and the app automatically schedules the activity at optimal times.
Each integration enriches the platform with data or features that provide comprehensive service and enhance the customer experience.